There isn't much to this. One day I found a laminated photo of Margaret from The Apprentice in Ellie's school blazer. This one to be precise.
When I asked Ellie why on earth she had this, her answer was "I saw it and knew I had to have it with me always".
THERE IS NO LOGIC OR REASON BEHIND THIS. SHE DOESN'T EVEN WATCH THE APPRENTICE.